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How we price

What an engagement costs.

Four specs. Real prices. A no-cost lane for Philippine animal shelters. No hourly rates, no quote calls, no surprises.

The market

Where alapaap sits in the PH range

Web and digital-foundation work in the Philippines varies widely. Most serious professional engagements land between ₱75,000 and ₱300,000, with enterprise custom work running ₱500,000+.

alapaap sits in the upper-middle band. Engineering-led, broader scope than design-only studios, lower price ceiling than the full-agency or US-onshore equivalent. Buyers comparing should see a senior cloud-engineering practice for the price of a competent design boutique.

Every site is custom-built, end to end. No themes, no page builders, no template re-skins.

Compared to US, UK, or Australian agency rates for equivalent scope, the savings typically run 60–75%.

Engagement specs

Four ways to work with us

Pro-bonoShelter Program

Shelter Program

The public-facing foundation a shelter needs to be found and accept donations. No cost. Philippine animal welfare organizations only.

₱0$0

4–6 weeks

  • Custom website + content
  • Google Business Profile
  • Donation flow
  • In exchange: a published case study, a testimonial, and one warm introduction
Spec 01Get Online

Get Online

The bundle for businesses without an online presence yet, or with one that does not pull its weight.

₱150,000 – ₱250,000$2,700 – $4,500

3–6 weeks

  • Custom-built website (Next.js + Tailwind, hosted on Vercel)
  • Business Workspace setup (Google Workspace or Microsoft 365)
  • Google Business Profile + Maps + Bing Places
  • Domain, DNS, email deliverability (SPF / DKIM / DMARC)
  • Search Console + GA4 + Bing Webmaster
  • 30-day post-launch support
Spec 02Get Found

Get Found

Get Online plus a serious SEO, GEO, and AIO setup. For businesses that exist online but are not being found.

₱250,000 – ₱400,000$4,500 – $7,200

6–8 weeks

  • Everything in Get Online
  • Technical SEO audit + fixes
  • Keyword strategy mapped to service pages
  • On-page optimization across all routes
  • GEO/AIO setup: schema, llms.txt, AI crawler accessibility
  • First content set (3 cornerstone pages or posts)
  • Monthly reporting for 90 days post-launch
Spec 03Standalone Engagement

Standalone Engagement

Pick one service. For businesses that need a single piece, not the whole foundation.

₱50,000 – ₱200,000$900 – $3,600

1–4 weeks

  • Cloud Audit (₱50k–₱80k): spend + security review with written report
  • Website only (₱120k–₱200k): custom-built, without bundled workspace or profile
  • SEO retainer (monthly): ongoing technical + content work
  • AI Integration build (₱60k–₱150k): scoped to one workflow

How payment works

Payment terms

Deposit
50% of the agreed price on signing. Work begins after the deposit clears.
Final
Remaining 50% on completion, against the deliverables list in the engagement letter.
Larger projects
Engagements above ₱300,000 can be milestone-billed: 30 / 40 / 30 or similar.
Methods
Wise, PayPal, USD wire, bank transfer.

Common questions

About these prices

Why publish prices at all? Most agencies do not.

Most agencies build their funnel around a quote call, because quoting opaquely is profitable. alapaap's mission is to productize the routine and engineer the rest like real infrastructure. Published prices are the productization. If a buyer can read the page and self-select out, that is a feature, not a leak.

Do you negotiate?

Within reason, and within the spec. We do not haggle down a Get Found scope into a Get Online price. We do scope sideways if the engagement is unusual: a charity rate for a registered non-profit outside the shelter lane, a fixed-bid lower band for a tight-content project, or a milestone-billed contract for an enterprise engagement above Get Found.

What happens if scope grows mid-engagement?

Two paths. Small changes (a new section, a content rewrite, an extra integration) get rolled in at no charge if they are reasonable. Big changes (a new feature, a second site, a workflow not in the original scope) get a written change order with a separate price and timeline. You see the change order before any work on it begins.

How does a shelter qualify for the pro-bono program?

Philippine animal welfare organizations only. Registered or in the process of being registered. Active operations on the ground, not a fundraising shell. Capacity is three shelters per year, capped so the work is delivered to the same standard as the paid work. First-come, first-served once capacity reopens.

Do you charge hourly?

No. Engineering-led positioning sells outcomes and scoped deliverables, not hours. The closest thing to an hourly engagement is the SEO retainer under Spec 03, which is monthly-bounded rather than per-hour.

Is tax included?

Prices are inclusive of tax.

Ready to start

Pick a tier. Get in touch.

Tell us which tier fits. We'll reply with a scope, a price in the published range, and a timeline within a few days.